Sam Francis

CEO, Artistic Director, Choreographer and Film Maker

Sam is no stranger to the stage, as a Dancer, Choreographer and Director she has worked with and for the very best in Industry, developing commercial recording artist.

Sam trained at Urdang Academy and has been working in the music industry as a Performer, Choreographer and Writer/Director for many years. She has been lucky enough to have started her career as a Dancer, Actress, Singer and has had the opportunity to tour the world in colossal arenas with pop artists such as Sean Paul, Beyonce, Destiny’s Child, East17, Boyzone, Styles and Breeze, Phixx, Mark Morrison, P Diddy, Worlds Apart and LL Cool J.

Choreographing and working on the Brits, MOBO Awards, Music Videos, as well as appearances on numerous international TV shows. Sam has written and directed several original productions that have been commissioned by the Barbican, Borough of Waltham Forest and alsoneighbouring boroughs and Theaters around London.